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Technology/Services

InComm Enables Prepaid at the Pump

New service allows retailers to market fuel gift-card programs

DALLAS -- A subsidiary of payment-services provider InComm is integrating with National Bankcard Services (NBS) to provide specialized fuel gift-card processing at participating fuel retailers.

InComm's On-Line Strategic Services LLC (InComm OLS) specializes in payment-switch technology. Its work with NBS has provided it with an expanded avenue for accepting fuel transactions. The integration will give participating fuel retailers the ability to offer the value-added convenience of fuel gift cards to their customers. By branding and marketing fuel gift cards, retailers can provide prepaid options to consumers for an industry that had previously been difficult to access because of its unique payment authorization process.

To enable retailers to redeem fuel gift cards directly at the pump, InComm OLS and NBS partnered to develop new payment processing integration. Transactions at the pump differ from point-of-sale transactions because of the preauthorization needed to allow a consumer to pick up the pump and begin fueling. This required InComm OLS and NBS to create specific programming through InComm's switch technology, which aims to provide a seamless payment experience and give the retailer a cost-effective way to participate in this corner of the market.

"Our integration enables us to provide product acceptance convenience that meets the needs of both the retailer and the consumer," said Terry Richards, president of InComm OLS.

National Bankcard Services (NBS) is a provider of transaction processing solutions for convenience stores, travel centers and unattended cardlock sites. NBS is based in Plymouth, Minn.

Dallas-based InComm OLS is a wholly owned subsidiary of InComm that specializes in handling complex and intelligent payment processing for a variety of retailers.

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