Technology/Services

Industrial Designer Hired at GSP

Morrow to head Retail Branding Services division

CLEARWATER, Fla. -- GSP Marketing Technologies Inc., a provider of in-store marketing solutions for retailers and consumer packaged goods (CPG) marketers, has hired industrial designer Lester Morrow as director of GSP's newly created Retail Branding Services division.

He will focus on developing permanent display solutions to meet the in-store branding and merchandising challenges of GSP's retail customers. Morrow will provide GSP's customers with more than 30 years of experience in the design, development and manufacturing of customized hardware solutions [image-nocss] for in-store marketing challenges.

Morrow comes to GSP after having been a consultant in the point-of-purchase (POP) industry for the past five years. Prior to this, he was president of Gage In-Store Marketing, Minneapolis. His service in the POP industry has also included positions as vice president and senior creative director for two POP agencies in New York City.

His experience includes designing POP programs for brands such as American Airlines, Anheuser Busch, Energizer, Ford Motor Co., Nabisco, M&M Mars, Proctor & Gamble, Philip Morris and Revlon. His POP work has been installed in convenience stores, department stores, major drug chains, grocery chains, big box home repair, automotive parts, travel agencies, and discounters such as Target and Wal-Mart.

Morrow has won more than 100 Point-of-Purchase Advertising International's Outstanding Merchandising (POPAI) Awards plus the Display of the Year Award. He has also been awarded 15 patents in the POP field.

Clearwater, Fla.-based GSP is a provider of advanced technology solutions aimed at improving the performance of retail locations. It offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and marketing effectiveness research.

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