Instacart Expands Alcohol Delivery

Online grocer collects new partners and extends its reach
instacart alcohol delivery
Photograph courtesy of Instacart

SAN FRANCISCO — Instacart now delivers alcohol in an hour or more in 14 states and Washington, D.C. Alcohol deliveries can now be sourced from a number of new national, regional and local grocers, including Albertsons, Kroger, Publix, Schnucks and Stater Bros., as well as wine and liquor specialty stores such as BevMo, Binny’s Beverage Depot and Total Wine & More in select locations.

As part of the new delivery rollout, a new banner appears in the Instacart app allowing customers to shop directly from beer, wine and spirit “aisles” of select retailers in Instacart’s marketplace.

With this expansion, alcohol delivery via Instacart now reaches more than 40 million households across the United States and is available from nearly one-third of Instacart's more than 300 retail partners. Instacart alcohol delivery is available today in California, Connecticut, Florida, Illinois, Kentucky, Massachusetts, Minnesota, Missouri, North Carolina, Ohio, Oregon, Texas, Virginia, Washington, and Washington, D.C.

Instacart will continue rolling out alcohol delivery to customers in more states as it is permitted.

In addition to the locations where alcohol delivery is currently available via Instacart, customers in Nebraska and Michigan can expect to have access to alcohol delivery through the Instacart marketplace in the coming months. In states where alcohol delivery is already available on the marketplace, Instacart will be working with existing and new retail partners to add alcohol inventory to their Instacart storefront throughout 2019.

"Part of grocery shopping for many people goes beyond getting fresh produce, meats and pantry staples, and includes picking up the perfect bottle of wine for a dinner party or their favorite beer to sip while watching the big game," said Nilam Ganenthiran, chief business officer of Instacart. "By working alongside our retail partners to add alcohol to the marketplace, we're offering customers more choice and making it easier for Instacart to be their 'one-stop shop' to get the groceries they need—including beer, wine and spirits—from the retailers they love."

To purchase alcohol through Instacart, similar to purchasing groceries and other household essentials, customers can go online to or open the Instacart mobile app, select their city and store and search for beer, wine or spirits to add to their virtual basket.

San Francisco-based Instacart is an online grocer with same-day delivery and pickup services in the United States and Canada. Instacart has partnered with national and regional retailers such as Albertsons, Aldi, Costco, CVS, Kroger, Loblaw, Publix, Sam's Club, Sprouts and Wegmans, among others.

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