Invenco by Gilbarco Veeder-Root (GVR), a retail and payment technology company, and GSTV, a video network for the forecourt, have created Engage Media Full-Service, a retail media product and service offering for mobility and convenience-store retailers.
Retail media networks (RMNs) are a kind of advertising operated by retailers who act as media channels by publishing ads on their assets or third-party publishers. It also includes media content powered by the retailer’s first-party customer data.
Aimed at servicing large and mid-sized fuel retailers, the new Engage Media Full-Service solution will be available to retailers with the latest Invenco by GVR payment terminals. The new solution provides retailers with a more customized option from GSTV’s standard offering, designed to drive in-store sales.
Engage Media Full-Service will offer retailers the ability to deploy a branded media experience that reinforces values and messaging, provides a differentiated consumer experience, drives in-store sales and foot traffic and builds customer loyalty, it said.
Engage Media Full-Service will leverage Invenco's latest retail media technology to deliver a custom content experience with relevant advertising and premium programming along with simplified operational support powered by GSTV.
Engage Media Full-Service features include:
- A video broadcast displayed on forecourt screens, customizable to align with and extend a retailer's brand. This includes dedicated messaging options such as brand ads, proprietary services, loyalty or promotions. With family-friendly content, the media tool is built to capture customer attention, stay fresh and entertaining and consistently drive in-store traffic.
- A dedicated account manager to oversee the complex media management process end-to-end for an effortless, zero-resource solution.
- Access to a media sales team to facilitate national brand ads.
- Access to marketing and creative services though GSTV’s accomplished in-house video production team.
“Retailers are rapidly becoming more aware of the impact of media within the c-store landscape as a tried-and-true method to drive consumer engagement and loyalty,” said Greyson Gsell, product marketing manager at Invenco by GVR. “We're excited to leverage the power and experience of GSTV to offer retail partners an easy solution to deploy custom, branded content across their estate and benefit from advertising revenue.”
Retailers can learn more about retail media networks at CSP’s upcoming Retail Media Network Forum. The event will be held Oct. 27 and 28 in Schaumburg, Illinois, preceding the C-StoreTEC event. Visit cspretailmedianetworks.com for more information.
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