Jacksons Food Stores is updating its customer loyalty program, Let’s Go Rewards. The Meridian, Idaho-based convenience-store chain is partnering with Par Retail to evolve the program, the companies announced Wednesday.
“Jacksons has built a strong loyalty program by staying focused on what matters most to their customers,” said Todd Michael, senior vice president of merchandising and marketing at Jacksons. “As we look ahead, Par Retail gives us the foundation we need to continue evolving Let’s Go Rewards, strengthening personalization and ensuring the program can grow alongside our business.”
Par Retail’s platform combines customer data with intelligence to help teams act in real time, enabling Jacksons to deliver more targeted offers, support new engagement use cases and adapt as customer behaviors and expectations change, the company said.
- Jacksons Food Stores is No. 28 on CSP’s 2026 Top 202 ranking of convenience-store chains by U.S. store count.
“Jacksons has spent decades building the kind of loyalty that can't be manufactured,” said Savneet Singh, CEO of PAR Technology. “The challenge is knowing what to do with it across 300 locations. PAR Retail gives their team the intelligence to act on it. Not just to run a better program, but to actually make better decisions for every customer, at every store.”
Par Retail is part of New Hartford, New York-based technology provider Par Technology Corp.
Jacksons has more than 320 convenience stores in Idaho, Nevada, Oregon, Washington, Arizona, California, Montana and Utah under the Jacksons Food Stores and ExtraMile by Jacksons Convenience Store brands. It’s part of a joint venture operating the ExtraMile chain of convenience stores, co-owning the network with Houston-based Chevron.
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