Jacob Rivera has joined convenience-store app platform Rovertown as its new customer onboarding manager. With a background in marketing, IT and convenience retailing, Riviera will ensure a seamless onboarding experience for Rovertown’s expanding customer base at a pivotal time in the company’s history.
Before joining Richmond Heights, Missouri-based Rovertown, Rivera held key positions in marketing and IT at Amarillo, Texas-based convenience-store retailer Toot’n Totum— focusing on initiatives including vendor integrations, mobile apps and creative services.
“His deep industry knowledge and ability to bridge both marketing and IT makes him uniquely suited to support Rovertown’s clients,” the company said.
Prior to Toot’n Totum, he held positions at Hastings Entertainment and several apparel retailers, including American Eagle and Express.
Rivera arrival follows several other key hires from around the c-store industry, including Michael Caldwell, formerly senior loyalty manager with Fort Worth, Texas-based retailer Yesway, as customer success manager, enterprise; Chris Patton, formerly senior director of technical consulting for Austin, Texas-based technology company PAR Retail, as head of integrations and implementations; and Tyler Cameron, formerly director of loyalty for Brentwood, Tennessee-based retailer MAPCO, as head of strategy and analytics.
Rivera’s arrival comes at a time of significant growth for Rovertown, with a 50% year-over-year (YoY) increase in app users and a 62% YoY growth in impressions from October 2023 to October 2024, the company said.
“As a new customer, working with Jacob has made onboarding simple and painless,” said Dustin Kriezenbeck, director of operations at Domino C-Stores. “It’s great working with someone who understands both the technical and marketing challenges—and can speak the same language as us, being a former retailer. We’re excited about this partnership, and we look forward to continuing to work with Jacob and the Rovertown team.”
“We couldn’t be more thrilled to have Jacob on board,” said Jeffry Harrison, president and co- founder of Rovertown. “Customer success isn’t just about fixing problems—it’s about providing personalized support from day one. Jacob’s deep retail expertise is crucial to ensuring our partners are fully prepared for a smooth and successful launch.”
For retailers seeking to connect with consumers in an always-on world, Rovertown’s app platform provides the flexibility needed to deliver personalized, meaningful mobile experiences, it said.
Designed for convenience stores, Rovertown’s customizable platform allows retailers to build branded, design-forward apps and make self-service updates in real time. Rovertown is equipped to integrate with any technology vendor and helps to ensure clients’ success through best-in-class implementation and support. With features that include hyper-local marketing, mobile gaming and support for charitable campaigns, the Rovertown platform powers the mobile experiences of many leading convenience retailers.
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