TWIN FALLS, Idaho — KickBack Rewards Systems (KRS), a marketing provider, has acquired CMI Solutions, a backoffice software provider.
Through this acquisition, KRS has expanded its portfolio of capabilities to include accounting, c-store management, pricebook, wholesale fuel management and business intelligence.
With the resulting integrated enterprise offering, KickBack Rewards Systems will rebrand its operations and will be known as KRS.
From single platform configuration to common reporting and advanced comparative analytics, there is an increasing desire from retailers to have seamless and fully integrated solutions, the company said. KRS aims to fill this market need by acquiring CMI Solutions and making the additional investment to tie all the products together.
“The assets that the acquisition of CMI brings to the table all perfectly compliment KRS’s offerings,” said Patrick Lewis, founder and CEO of KRS.
One example of the synergy between the two companies is the ability for retailer clients to access 100% of sales data as well as 100% of loyalty data in the same data set allowing for a complete package of comparable analytics between non-loyalty and loyalty customers.
“It is such a good fit, that we actually delayed making this very important announcement until we re-platformed our entire reporting environment so that our clients could use one system to access and leverage the data generated by one or even all of our products,” said Brian McManus, director of development at KRS.
“We didn’t just acquire the company because of its exemplary product offerings, but also because of the concentration of talent that it has developed,” Lewis said. “It is my intention to retain every employee so that we can maintain all of the expertise necessary to continue to grow the products into the future.”
“Our founder, Dwight McKnight, and I speak for the entire CMI team. We are excited about the marriage of CMI and KRS, and it unites the strengths of our two teams under the KRS brand. The combination provides customers with unparalleled opportunities to optimize their operations while maintaining absolute ownership of their data. KRS’s technology ensures CMI products will continue to thrive long into the future,” said Gregg Peele, president and CEO of CMI.
KRS, based in Twin Falls, Idaho, specializes in engagement and rewards programs, consumer packaged goods (CPG)-funded digital coupons, scan data reporting, app development and omnichannel ordering for the convenience-store and petroleum industry. KRS provides integrated enterprise software to the convenience, petroleum and restaurant industries. All products unite through the Epiphany Data Neurocenter which connects to all other core business systems, sensors and third-party data sources. This data access gives KRS’ more than 800 clients instant access to all of their data, along with the ability to gain insights from this information using artificial intelligence (AI) and machine learning.