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Koupon Media Launches Promotion Analytics Engine

Tool set includes predictive model to help generate deals

ADDISON, Texas -- Koupon Media has launched a data and analytics engine focused on shopper promotions in the c-store industry, Koupon Insights. The new platform leverages in-store sales data from Koupon’s network of c-store retailers and CPG brands to deliver purchase, shopper profile and promotion insights.

The tool set assists users monitoring, analyzing and planning in-store and digital promotions. Koupon’s proprietary machine learning and artificial intelligence (AI)-based models evaluate a retailer’s historical data and analyze the effectiveness of its promotions over time. Koupon also works with its clients to monitor purchase trends and behavior to identify opportunities to launch targeted promotions.

“Koupon Insights is the culmination of years spent building the largest promotion network in small-format retail,” said Joel Fontenot, Koupon Media’s executive chairman. “Koupon’s proprietary tool set and predictive models combined with our seasoned analytics team has enabled the launch of the most advanced promotion insights engine in the c-store industry.”

As part of the launch, Koupon Insights also includes OfferSight—a predictive model for promotions focused exclusively on convenience stores. OfferSight leverages real-world historical data to predict the outcomes of more than 1 million mobile offer and in-store deal scenarios. The AI-driven model considers more than 100 offer types and currently makes predictions for more than 10,000 products. OfferSight algorithms also have the ability to predict and recommend both combo and paired deals.

“We are proud to bring the first-ever predictive model for promotions in the c-store industry,” said Brad Van Otterloo, Koupon Media’s president. “OfferSight is truly a game changer, unlocking an entirely new way to think about offers, deals and discounts. With a growing network of stores and content from our CPG partners, Koupon Insights and OfferSight will take Koupon’s vision to an entirely new level.”

Koupon Media, based in Addison, Texas, is a digital promotion network that works with more than 40,000 convenience-store retailers and consumer packaged goods (CPG) brands to launch mobile offer campaigns. Since its founding, Koupon has delivered more than 3 billion offers, leading to more than 300 million store trips across its network, it said.

Photograph: Shutterstock

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