DALLAS — Through an integration with marketing technology from Punchh, c-stores will be able to enhance loyalty programs by leveraging Koupon’s database of CPG-funded campaigns and its consumer analytics platform, according to the companies.
“The challenges for successful loyalty programs within convenience stores are significant, but so are the opportunities,” said Brad Van Otterloo, CEO of Koupon. “We are excited to partner with Punchh to bring its best-in-class digital marketing and loyalty solutions to the c-store industry. Combining Koupon’s powerful shopper insights and digital CPG offers with loyalty technology will create a unique opportunity for retailers to attract new consumers and convert them to loyal shoppers.”
Punchh has traditionally provided loyalty services for brick-and-mortar restaurants and is working to optimize its solutions for other verticals, including c-stores. Through this technical integration, Punchh will help c-store brands reach and acquire customers, while Koupon will facilitate CPG collaboration and provide shopper insights to launch campaigns.
“Loyalty is playing an important role in the c-store industry and to remain competitive, c-store retailers must reimagine the loyalty experience,” said Shyam Rao, CEO of Punchh. “Koupon Media’s ability to source CPG-funded content and provide consumer insights across products, stores and channels will take Punchh-powered loyalty programs to the next level.”
Dallas-based Koupon Media is a consumer insights engine and promotion network in the c-store industry. Koupon connects more than 40,000 c-store retailers with CPG brands to launch digital campaigns that grow sales. Offers delivered in the Koupon Network are powered by Koupon’s AI-driven insights engine, which leverages more than 10 billion consumer data points to help c-store marketers launch hypertargeted promotions. Since its founding, Koupon has delivered more than 4 billion offers, and today its clients include 30 of the top 50 c-store chains in the United States.
San Mateo, Calif.-based Punchh offers digital marketing products for physical retailers, combining AI and machine learning technologies, mobile-first expertise and omnichannel communications designed to increase lifetime customer value. Punchh offers brands access to real-time consumer information via a live dashboard, enabling them to create and launch campaigns, target specific user segments and review guest feedback. Marketers can connect with customers across any channel through loyalty, offers, ordering, payments, feedback, surveys, gift cards, games and more. More than 170 global enterprise brands rely on Punchh to grow revenue by building customer relationships at every stage, from anonymous to loyalist.