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Technology/Services

Kum & Go Amps Up the Ampersand

Launches &Rewards loyalty program for fuel, in-store discounts, other rewards

WEST DES MOINES, Iowa --Kum & Go LC has launched its free “&Rewards” program. Customers of &Rewards earn points by purchasing items they buy every day, such as fuel, food, soft drinks, coffee and more. Kum & Go &Rewards

The convenience-store retailer has been piloting the program in Sioux Falls, S.D., and Colorado Springs, Colo., and already has more than 20,000 registered users.

Customers earn two points per gallon on all fuel transactions and five points per dollar spent on most items in the store. After earning 250 points, a reward of the customer’s choice will be loaded to their account. Reward items include discounts on fuel, free beverages and free fresh-food items such as pizza and breakfast sandwiches, as well as a free fountain soda just for signing up.

&Rewards also includes a pizza club through which customers can purchase six regular-priced pizzas and earn the seventh pizza free.

Additionally, the company will “surprise & delight” &Rewards members with pop-up offers that include fuel discounts and discounted and free snack items.

To sign up for &Rewards, customers can download the new Kum & Go mobile app and register. The app is a virtual &Rewards card; by scanning the app’s barcode at checkout, customers earn points on purchases and can check to see if they have any rewards to redeem. The app’s clean and simple design makes is easy to track progress on points and redeem rewards.

Customers who would like a plastic card can pick one up in any Kum & Go store and register for the program online.

Kum & Go is sponsoring a contest to encourage users to register and begin using the program every time they shop. Any registered customer whose app is scanned or card is swiped 10 or more times between now and June 30 will be entered into a drawing to win a free reward each week for the rest of the year.

The company is also offering the &Rewards Debit card as part of the &Rewards loyalty program, which gives customers 5 cents off per gallon every day on regular fuel and 10 cents off per gallon for premium fuel while still earning points on fuel gallons and other in-store purchases.

“At Kum & Go, we’re committed to delivering more than our customers expect,” said Kyle J. Krause, president and CEO at West Des Moines, Iowa-based Kum & Go. “Rewarding our customers for their business through the launch of &Rewards is another way we’re making good on that promise.”

Family-owned Kum & Go has 430 convenience stores in 11 states (Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming).

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