DES MOINES, Iowa — Kum & Go is adopting CB4 in an effort to improve the in-store experience for customers by equipping managers with artificial intelligence (AI) technology.
- Kum & Go is No. 18 on CSP’s2020 Top 202 ranking of c-store chains by number of retail outlets.
"Kum & Go is excited to partner with CB4 to identify sales opportunities," said Marty Roush, vice president of operations for Kum & Go. "We announced this tool to our district supervisors, and they can't wait to put this in the hands of their teams to improve operational execution."
Research shows that during the pandemic, shoppers are more willing to switch to a competitor when they can't find their favorite products at their regular store, CB4 said. Retailers can keep customers loyal and win market share by offering a more convenient, easy experience than their competitors. Faced with rising labor costs, retailers are equipping store associates with AI-powered tools such as CB4 to improve in-store execution, it said.
C-store managers use CB4 to find opportunities where taking a few minutes to make an in-store adjustment could lead to a boost in sales of a specific product. This includes replenishing products left in the stock room, resolving out-of-stocks, correcting ticketing and pricing errors and anything else that makes it difficult for shoppers to easily find and purchase what they want.
"In this 'new normal,' shoppers choose where to go based on how easy it is to find everything they want," said Michael Schwibinz, enterprise sales director of New York-based CB4. "We're excited that one of the most respected and recognizable names in convenience has entrusted us with helping them deliver that ease of experience."
Des Moines, Iowa-based Kum & Go has 400 c-stores in 11 states: Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming.
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