LA CROSSE, Wis. -- Four months after its launch, the new loyalty program from Kwik Trip/Kwik Star has reached 1 million members. To celebrate this milestone, Kwik Trip is giving registered rewards members the chance to win free fuel for a year for shopping at company stores. Entry methods and details can be found by downloading the Kwik Rewards app.
This growth in members follows the loyalty program’s introduction of 15th-visit rewards, punch cards, exclusive coupons and stackable fuel discounts with opportunities to upgrade to debit and credit options for an added bonus.
The program, officially launched in February 2018, offers a variety of rewards, from Nature’s Touch dairy products and Kwikery Bake Shop sweet goods to new and limited-edition vendor items. Rewards are always changing, the company said.
“The Kwik Rewards program has allowed us to engage with our guests in ways we’ve never been able to before. From visit rewards to fuel discounts, each member is able to find unique value with Kwik Rewards,” said David Jackson, digital marketing and loyalty manager for the convenience-store chain.
Also, new sweepstakes and partnerships are slated to roll out this summer through the Kwik Rewards program.
Customers can pick up rewards cards at any Kwik Trip/Kwik Star location and register at kwikrewards.com or download the Kwik Rewards mobile app.
Based in La Crosse, Wis., Kwik Trip is a family-owned convenience-store chain operating almost 600 locations in Wisconsin, Minnesota and Iowa. The chain ranked No. 15 in a year-end update of CSP’s2017 Top 202 list of the largest c-store chains in the United States.