LAS VEGAS -- More than 165 Las Vegas-area 7-Eleven stores have teamed up with Cauz-FX, which provides turnkey cause marketing solutions, to promote the stores' $1 Value Menu. The program is designed to promote the 7-Eleven special offer while bringing attention to the work carried out by Big Brothers Big Sisters (BBBS) of Southern Nevada.
Cauz-FX's program encompasses multiple mediums, it said. The 7-Eleven logo will be prominently displayed on the trucks operated by BBBS. These trucks travel throughout residential neighborhoods picking up donations at approximately 10,000 homes in the Las Vegas area each month. Each time BBBS visits a home, they hand deliver a branded door hanger that is both a "thank-you" card and a tax receipt for the donation.
Those branded door hangers highlight the tie between socially minded companies such as 7-Eleven and BBBS, as well as communicate special offers from the companies featured, Calabasas, Calif.-based CAUZ-FX said.
The branded door hangers direct consumers to the Facebook page of Cauzoupon, the consumer-facing side of Cauz-FX, where they can enter to win a 7-Eleven Gas Card valued at $50.
Also, during the month of September, Las Vegas-area residents are encouraged to drop off clothing donations for BBBS in a donation drum located in more than 100 7-Eleven stores.
Big Brothers Big Sisters of Southern Nevada is a non-profit organization that is a leader in youth mentoring services.
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