Linda Toth has been named Conexxus’ new executive director, effective April 1.
Toth will succeed Gray Taylor, who will continue to support both Conexxus and NACS in a strategic advisory role through at least the end of the year.
Toth joined Conexxus in 2011 as director of standards and has been managing director since 2020, overseeing all day-to-day operations.
In addition, she advocates on behalf of the convenience industry at organizations including EMVCo, the Secure Technology Alliance and U.S. Payments Forum. Toth is also a facilitator for the Petro SIG at the Merchant Advisory Group (MAG).
She graduated from North Carolina State University with a bachelor's degree in electrical engineering. Prior to joining Conexxus, she worked for seven years at Verifone’s Petro division developing POS software and for 15 years at OPW Fuel Management Systems designing automatic tank gauge and leak detection equipment and software.
The roots of Conexxus go back more than three decades to the NACS Technology Standards Project in 1995. In 2003, the Petroleum Convenience Alliance for Technology Standards (PCATS) was launched as a stand-alone standards entity to continue the Project’s work. PCATS was rebranded as Conexxus in 2014 to expand is role in addressing innovation and emerging issues such as data security, mobile commerce and payments.
Toth has been engaged with Conexxus/PCATS since its inception, holding various leadership roles within the Device Integration Committee and its working groups.
“I am excited to lead an incredible organization at a moment when on-the-go commerce, connected vehicles and enabling technologies are converging to redefine how consumers engage with brands and services,” Toth said. “As expectations evolve and AI plays an increasing role, Conexxus is uniquely positioned to enable innovation through collaboration, standards and interoperability. Over the past six years, Gray and I have worked closely to shape strategy and build a strong foundation that serves the broader industry. I’m delighted our partnership will continue.”
Taylor added, “Linda has provided proven leadership in the advancement of technology, standards and payments strategy for our industry. Her experience as supplier and over 15 years as an executive at Conexxus assures the growing success of our organization. Linda will be an incredibly capable leader in the growth and value of Conexxus.”
CSP Editor Rachel Gignac asked Toth her perspective on the most important rising technologies at the Conexxus conference in January 2025.
Check out Toth's insights here, along with three retailers' thoughts.
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