OSLO, Norway — Liquid Barcodes, a European loyalty marketing technology platform for convenience-store retailers, has launched in North America.
Based in Oslo, Norway, Liquid Barcodes offers a flexible customer engagement solution that can manage a retailer’s complete loyalty program or plug and play into any existing program. The platform uses the latest gamification techniques.
Technology partnerships include Tableau, Kubernetes, Braintree and Paypal. Liquid Barcodes is a cloud-based platform hosted on Amazon Web Services. Clients in Europe and Asia include 7-Eleven, Circle K, Shell Oil, Red Bull and Coca-Cola.
General Manager Saurabh Swarup will lead the firm’s U.S. business and be responsible for growth in the United States.
“We have had huge success in Europe and Asia with our loyalty marketing platform as it boasts a unique gamification approach that customers love,” Swarup said. “Our data capture and automated processes are sophisticated yet simple to use and the response we are getting here is already incredibly exciting. With some of our European and Asia customers, we are already doing business in the U.S., and we are excited to expand in the largest convenience retail market in the world.”
The company has appointed expert industry advisers, including Bob Stein, former president and CEO of Kalibrate Technologies (formerly KSS Fuels) and Dairy Mart Convenience Stores; Dan Munford, director of global convenience-store focus; and Christian Warning, a former executive with Shell Germany and the NACS representative for German-speaking markets.
“Liquid Barcodes has developed a unique loyalty technology platform that is specific to the convenience-store industry, which engages customers to customize their experiences with retailers thereby creating loyalty for the retailer,” said Stein.
Liquid Barcodes also has become a member of the team advising Conexxus, the nonprofit technology organization for the c-store and fuels industry, in the group’s strategy to define, develop and implement the latest API standards for digital marketing in U.S. convenience retail.
“We’ve had incredible interest from U.S. retailers who are looking for new technology partners to manage their customer communications and loyalty marketing programs,” said Mats Danielsen, CEO of Liquid Barcodes.
With the company’s “customer connection cycle,” retailers “are quickly and easily empowered with the leading-edge digital capabilities they need to drive customer behavior—both new and repeat traffic,” he said. “This includes extensive engage, promote and reward capabilities to help drive more profitable shopping behaviors–whether it’s increasing frequency, interaction or basket spend.”