Technology/Services

Liquid Barcodes Expands in North America

Firm expands team and resources
convenience store loyalty
Photograph: Shutterstock

FAIRFAX, Va. — Liquid Barcodes, a global loyalty and digital marketing technology platform, is expanding its footprint across North America with growth plans and additional resources to serve the market.

“We are focused on developing seamless, frictionless and innovative loyalty solutions for convenience retailers to drive growth by creating sustainable customer engagement and loyalty. We help retailers build customer loyalty with rewards/incentives, gamification and subscription programs in order to realize significant financial benefits and retail loyal customers. With North America being the largest convenience-store market in the world, we are excited to add resources and investment to meet our expansion goals,” said Mats Danielsen, CEO.

“Our expansion plans include additional sales and marketing resources, increased marketing spend for convenience industry events, frontline engagement with NACS [National Association of Convenience Stores] and targeted marketing campaigns," said Saurabh Swarup, head of sales and general manager for North America. “We are excited about the success we have had to date in the market and look forward to many more opportunities to bring value to the c-store channel.”

Liquid Barcodes works with convenience retailers across the globe to provide loyalty solutions and subscription programs to drive incremental revenue growth, better engage customers to create sustainable loyalty, boost efficiencies and increase frequency of transactions while creating superior mobile and online buying experiences for their shoppers.

Retailers in the United States such as Circle K, Stinkers Stores, United Pacific, Sunshine Gasoline Distributors and First Coast Energy are engaging with customer loyalty with Liquid Barcodes.

Liquid Barcodes, based in Fairfax, Va., is a global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. Its cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.

Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. It can customize features such as rewards, gamification, artificial intelligence (AI) and machine learning and subscriptions for a variety of products and services to suit retailers' needs.

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