Technology/Services

Loop Selects Algonomy for Loyalty

Machine-learning tech tracks customer journey
convenience store loyalty
Photograph: Shutterstock

SAN FRANCISCO C-store chain Loop Neighborhood is working with Algonomy for customer engagement and personalization.

Loop, part of AU Energy that operates approximately 120 stores in California, offers its customers a wide variety of fresh foods and daily grocery items and offers products that support active and healthy lifestyles.

"As we continue to re-imagine and innovate our business model, we're committed to investing in new-age technology-driven customer experiences. Algonomy's [artificial intelligence (AI)] technology enables personalized marketing campaigns with maximum precision and minimal effort. The solution fits our strategy perfectly and will better position us to meet the needs of our customers in the digital era," said Pervez Pir, COO at Loop Neighborhood.

Algonomy will enable Loop to engage each customer in real-time with contextually relevant messages based on their behavior and transaction history. The company leverages machine learning algorithms to drive personalization across all channels.

"Loop Neighborhood is an innovator in the c-store segment and is leading the c-store evolution by bringing together contactless shopping, mobile marketing and omni-channel customer engagement to deliver highly personalized and relevant customer experiences. We are thrilled to partner with Loop in accelerating their digital transformation journey," said Sivakumar Hariharaiyer, senior vice president for North America & Europe at Algonomy.

San Francisco-based Algonomy (previously Manthan-RichRelevance) specializes in algorithmic customer engagement powering digital-first strategies for retailers and brands. Algonomy enables omnichannel personalization, customer journey orchestration and customer analytics.

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