Love's Travel Stops & Country Stores has launched a retail media network (RMN), Love's Media Group.
Love's Media Group transforms Love's physical and digital assets into an advertising platform spanning the customer journey from fuel pump screens and in-store digital signage to the Love's Connect mobile app and My Love Rewards loyalty program, the travel center chain exclusively shared with CSP Daily News on Monday.
- Love’s Travel Stops is No. 15 on CSP’s 2025 Top 202 ranking of U.S. convenience-store chains by store count.
"Love's Media Group represents an exciting evolution of our commitment to enhancing the customer experience while creating new value for our brand partners," said Patrick McLean, chief marketing officer of Oklahoma City-based Love's. "We're uniquely positioned at the intersection of mobility, loyalty and commerce. With our nationwide footprint and deep relationships with both professional drivers and travelers on the road, we can offer advertisers something no one else can—direct access to a high-volume, high-intent audience in motion."
Love's Media Group leverages the company's 662 locations across 42 states to create an advertising platform that connects brands with professional drivers and everyday travelers.
"Love's has been serving America's travelers for more than 60 years, and that trust is the foundation of our media network," McLean said. "We're not just offering advertising inventory—we're providing brands with the opportunity to be part of memorable customer moments and build lasting relationships with audiences that are difficult to reach through traditional channels."
To lead the initiative, Love's has appointed Tommy Greenberg as senior director of Love's Media Group. Greenberg built the client services team and operational infrastructure for Lowe's Media Network and Target Corp.’s Roundel, where he led retail media sales efforts.
Love’s Media Group is currently working with select brand partners to further develop and refine the platform, focusing on creating measurable results and industry-leading capabilities for reaching America's travelers.
Love’s has 662 travel stops and convenience stores in 42 states. At the start of the year, it said it planned to add 20 new travel stops in 2025.
Interested in learning more about the latest in convenience-store technology? Don't miss C-StoreTEC 2025 (Oct. 27-29, Plano, Texas)—the industry's premier technology leadership event created by retailers, for retailers. Visit https://cstoretec.com to secure your spot at this groundbreaking conference where convenience retail leaders collaborate to drive digital transformation and accelerate growth.
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