Technology/Services

Lula Launches Online Ordering Solution for Convenience-Store Chains

Product suite enables Jacksons Food Stores, Par Mar Stores, Clipper Petroleum and other retailers to launch direct and digital ordering
Lula
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Lula Inc. has launched Lula Commerce, an online ordering and managed services solution that is designed to help retailers, including convenience stores, build digital commerce without specialized in-house expertise.

Lula’s Core Commerce product suite provides services to c-store chains including Jacksons Food Stores, Par Mar Stores, Clipper Petroleum, Robinson Oil Corp., Double Kwik and other of other retail chains seeking to enhance their solution stack with managed services.

The new service, Lula Commerce, combines artificial intelligence (AI) with verticalized industry expertise to handle tasks ordinarily managed by a retailer’s internal marketing, operations, data science, accounting and category-management teams.

“We built Lula to serve all retailers, regardless of size, and to democratize access to world-class digital experiences,” said Adit Gupta, co-founder and CEO of Lula, Philadelphia. “Over the past few years, we've observed larger mid-market and enterprise brands struggling to launch digital experiences, as most software-only solutions lack adequate guidance and a comprehensive multi-year roadmap for retailers to follow. Lula Commerce represents a significant leap forward, offering new enterprise features and managed services for brands seeking a comprehensive digital growth strategy while minimizing the need for internal resources.”

Lula's Core Commerce Platform has expanded its offerings beyond third-party marketplace integrations and managed services. The company plans to unveil new products later in 2024, including Lula Direct, an enterprise-grade first-party ordering engine and a full-conversational AI agent designed to support ordering and call center functions for retailers.

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