FAIRFIELD, Conn. -- Mid Atlantic Petroleum Properties LLC, operator of 30 convenience stores in the Mid-Atlantic area, has tapped Fairfield, Conn.-based Retail Optimization Group LLC to manage the implementation of its S2K scanning and back-office software program.
Retail Optimization Group will manage the entire implementation process: reviewing all the MAPP sites for any equipment enhancements or other pre-software installation needs, working with the equipment vendor, software vendor, food wholesaler and all other parties to ensure proper preparation and implementation.
In addition to its c-store network, MAPP is a commercial real-estate developer and a wholesaler of the Sunoco fuel brand. It also supplies unbranded stations with its proprietary Washingtonian Express stores. The company was founded in 1995 by Carlos Horcasitas and May-May Au.
Retail Optimization Group is a vendor that works with retailers and fuel marketers in implementing and maximizing retail technology for inventory control, best practices for human resourcing (including background checks), detailed knowledge of co-branding and store merchandizing to improve the bottom line.
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