Technology/Services

Marathon Launches Cross-Brand Rewards

Partners include Southwest Airlines, La Quinta Inns & Suites and more

FINDLAY, Ohio --Marathon Petroleum Corp. (MPC) is collaborating with Southwest Airlines, La Quinta Inns & Suites, the Arbor Day Foundation and Marathon's own My CentsOff fuel savings program to launch a rewards program for its brand network featuring these partners.

The new rewards program, MakeItCount, offers consumers the opportunity to earn points for their purchases of both fuel and featured nonfuel items at participating Marathon branded stations.

MakeItCount members will earn points directly in their choice of partner rewards programs, including Southwest Airlines Rapid Rewards, La Quinta Returns, Sustain tree planting program in partnership with the Arbor Day Foundation or the My CentsOff fuel savings program. The MakeItCount program will also support achievement-based rewards, based on member purchase activity at participating Marathon branded stations, in the form of bonus partner points or fuel discounts.

To enroll, consumers may text "Join" to 40244, download the MakeItCount app or go through the MakeItCount website, and then pick a rewards partner and start earning points. Program members can change their partner choice at any time. No program cards are needed; members just enter 11 plus their registered phone number with every purchase.

"This rewards program and our partnerships create a unique loyalty offering that our customers have been anticipating and brings added value to the Marathon brand," said William D. McCleave, Marathon brand director. "We believe MakeItCount offers consumers an ideal mix of choices, and as a result of the program structure, is differentiated from other major oil brand programs."

MPC, Findlay, Ohio, is the nation's second largest refiner. Marathon-brand gasoline is sold through about 5,600 independently owned retail outlets across 20 states and the District of Columbia. In addition, Enon, Ohio-based Speedway LLC, an MPC subsidiary, owns and operates one of the nation’s largest convenience-store chains, with about 2,740 convenience stores in 21 states.

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