Mashgin Hires New Head of Business Development for Convenience, Fuel Retail

Steve O’Toole beings more than 20 years of experience to touchless self-checkout company
Steve O'Toole, Mashgin
Photograph courtesy of Mashgin

Mashgin, a touchless self-checkout company, has hired Steve O’Toole as the head of business development for convenience and fuel retail.

O’Toole brings more than two decades of experience to his role at Palo Alto, California-based Mashgin. He will continue to drive Mashgin’s c-store business, forging partnerships with leading fuel retailers and further solidifying Mashgin’s position as the leader in AI-powered self-checkout in the c-store industry, according to the company.

“Steve O’Toole has deep knowledge of retailers’ goals, their IT environments and the POS ecosystem at play and thus understands exactly what our c-store customers need,” said Jack Hogan, senior vice president of strategic partnerships at Mashgin. “Steve knows the fuel retail industry like few others and will be an invaluable addition to Mashgin’s team.”

Before joining Mashgin, O’Toole spent four years at NCR Corp., where he led global convenience and fuel retail sales. Across his career, O’Toole was vice president of business development for Stuzo, a Partner at W. Capra Consulting Group and led retail technology at bp and Puma Energy.

“Mashgin is the most exciting technology I’ve seen enter the industry in years,” said O’Toole. “It solves a key pain point for c-stores and significantly improves the experience for both customers and staff. I’m thrilled to join this team and look forward to bringing this solution to the many retailers who need it.”

Using AI and computer vision, Mashgin kiosks instantly identify and ring up the price of packaged goods, drinks and on-the-go food items from any angle without apps, barcodes or RFIDs. C-store shoppers simply place items on the kiosk tray, add fuel purchases or loyalty information and pay. Transactions on Mashgin are as much as 400% faster than traditional checkout, the company said. Mashgin is in the process of deploying 10,000 of its self-checkout kiosks at 7,000 Circle K locations. Other c-store clients include Refuel Market, bp’s ampm stores and Delek.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Tobacco Plus Forum: How to Keep Up in a Changing Environment

Category managers, industry experts share insights at annual meeting


Kwik Trip Adding Self-Checkout to All New Locations

Stations will not be added to existing convenience stores

Company News

'Be A Goldfish'

How a streaming comedy set the tone for RaceTrac President Natalie Morhous


More from our partners