NexChapter, a strategic advisory firm specializing in helping convenience and grocery retailers navigate digital transformation, has added Matt Riezman to its team as the firm expands its offerings to include marketing advisory services such as branding, performance media and social media strategies.
Riezman brings more than 15 years of experience in marketing leadership roles across the retail and consumer packaged goods (CPG) sectors, and he will play a key role in helping NexChapter clients overcome marketing challenges and build more effective growth strategies.
In his most recent role at convenience-store retailer Kum & Go, Riezman led a comprehensive marketing transformation, launching a full brand refresh, overhauling the &Rewards loyalty program on a new technology stack and creating the company’s first always-on paid media strategy. His work drove significant increases in foot traffic, digital engagement and food sales, Desd Moines, Iowa-based NexChapter said.
“I’m excited to join NexChapter at a time when marketing is undergoing such a profound transformation,” said Riezman. “Retailers are increasingly challenged to not only engage customers, but to do so in ways that are deeply personalized and data driven. Having worked in both industry and consulting roles, I’ve seen firsthand the impact of leveraging technology and creativity to create meaningful customer experiences.”
Art Sebastian, founder and CEO of NexChapter, said, “We are thrilled to have Matt on board. Marketing is evolving faster than ever. Retailers are navigating a more complex landscape of customer data, digital engagement and an exploding assortment of media channels. With Matt’s wealth of experience and his track record of success, NexChapter is uniquely positioned to help convenience and grocery retailers modernize their marketing strategies and achieve meaningful growth.”
In addition to his work at Kum & Go, Riezman worked in brand management at Kraft Heinz and consulting with Deloitte. He has also served on the National Association of Convenience Stores’ (NACS) Strategic Communications Committee, where he advised on key communication challenges facing the convenience retail industry.
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