Technology/Services

McLane Introduces New Digital Platform

McLane EDGE offers marketing and merchandising solutions for retailers
mclane edge
Photograph courtesy of McLane

TEMPLE, Texas — Convenience and grocery supply-chain services company McLane Co. Inc. has introduced McLane EDGE, a digital platform that offers marketing and merchandising insights, the latest sales-building programs, services, promotions, category trends and new products, as well as valuable information to help retail businesses grow in a fast-paced, ever-changing environment.

The new digital platform combines McLane’s Strategic Merchandising Portal (SMP) and Strategic Merchandising Solutions Magazine (SMS) into one entity. The retailer can also order special offers and featured items directly from the McLane EDGE site.

McLane EDGE offers valuable, real-time information, such as:

  • Featured items.
  • Special offers.
  • Category information.
  • Planograms.
  • Programs and services (Choice Chicken Program, Ready Pac Salads/Snacks, Fly Guys Pizza, etc.).
  • News and resources.
  • Videos and blogs (coming soon).

McLane EDGE is a value add for current McLane customers. Current users of McLane’s SSMP and Virtual Trade Show (VTS) can log in to McLane EDGE with their existing credentials. New users can gain access to McLane EDGE by contacting their account manager or sales representative.

“McLane EDGE is now the place to turn for quick, up-to-the-minute information retailers need on marketing and merchandising, along with special offers that can be ordered right through the platform as well as news, planograms, and category info,” said Cassandra Matos, director of merchandising at McLane. “The digital age continues to revolutionize how strategic merchandising information is disseminated and acted on, and McLane is excited to be in the forefront.”

McLane EDGE is an online solution that provides marketing and merchandising insights, the latest programs, services, promotions, category trends and new products, plus valuable information to help you grow your business in our fast-paced, ever-changing retail environment. 

Temple, Texas-based McLane provides grocery and foodservice supply-chain solutions for convenience stores, mass merchants, drug stores and chain restaurants. Through McLane Grocery and McLane Foodservice, McLane operates more than 80 distribution centers and one of the nation’s largest private fleets. The company buys, sells and delivers more than 50,000 consumer products to nearly 110,000 locations nationwide. Additionally, McLane provides alcoholic beverage distribution through its Empire Distributors Inc. subsidiary. McLane is a wholly owned unit of Berkshire Hathaway Inc., Omaha, Neb.

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