ADDISON, Texas -- Koupon Media, a mobile-offer platform, recently released its State of the Industry report, showing a direct correlation between well-executed mobile offers and increased sales.
Koupon’s 2018 State of the Industry report highlights the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233 billion convenience-store industry, the company said.
The c-store industry continues to outpace its brick-and-mortar peers in both revenue and store count, and mobile offers have emerged as one of the most effective tools for marketers. Key 2017 industry success stories in the report include:
- A mobile offer campaign that drove 19% year-over-year sales growth for a leading candy brand.
- A case study showing consumers spend 6.3% more per basket when redeeming a mobile offer.
- A beer mobile rebate campaign that drew a 58% redemption rate and delivered an annualized $1.2 million in value to consumers.
With convenience stores poised to capture a larger percentage of consumer spend over the next two years, the report predicts the opportunity for consumer packaged goods (CPG) brands and c-store retailers will only grow.
Click here to download the report directly from the Koupon Media website.
“We expect CPG campaigns to more than double in 2018. From our perspective, we’re just getting started,” said Joel Fontenot, executive chairman of Koupon Media.
Addison, Texas-based Koupon Media is a digital promotion network that has delivered more than 3 billion offers since its founding. The company runs mobile offers for more than 43,000 retail locations.