ALEXANDRIA, Va. -- NACS and Impact 21 have launched a category-management training series tailored to the challenges and opportunities within the convenience-store industry. Delivered in partnership with Learning Evolution, the new NACS Advanced Category Management online training combines education and certification.
The curriculum includes three modules tailored to the needs of c-store retailers and supply partners:
- Assortment Analysis: This module teaches advanced skills of assortment analytics. Mangers at this level will demonstrate the ability to integrate data and software resources to create appropriate assortment recommendations, including connectivity with space planning software solutions to create multiple “what if” scenarios.
- Space Management: This module teaches how to strategically manage shelf space and provide recommendations to optimize space productivity. Managers at this level will understand the key metrics used to measure shelf productivity, as well as inventory hurdles.
- Understanding Shopper Behavior: This module teaches managers how to understand shopper behavior through data and tracking sources. Managers at this level will be able to use consumer data such as household panel information and identify opportunities to improve category performance.
The course will benefit all roles and responsibilities in the convenience channel, including category managers for both retailers and suppliers, supply-chain managers, merchandisers, plan-o-gram advisers and marketing executives.
Users can complete each online module in less than an hour and participants can earn the advanced convenience category manager designation by successfully completing the online certification exam.
San Diego-based Learning Evolution offers custom learning design and learning management hosted solutions. The company builds and designs training programs for sales teams, management and new hire training fundamentals for a range of industries and companies.
Impact 21, Lexington, Ky., offers a business model for integration of business and technology strategies, as well as a collaboration, project and content management solution.
Founded as the National Association of Convenience Stores, Alexandria, Va.-based NACS is the international association for convenience and fuel retailing.
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