Convenience-store veteran-run technology company Newtide has launched its artificial intelligence (AI) platform, RisingTide, focused on the fuel and convenience retail industry.
Since 2023, three convenience-store leaders have been building the AI company. Newtide’s founder and chairmain, Doug Haugh, is the former president of Parkland USA, Calgary, Alberta. Vlad Collak, Newtide’s CEO, is the former founder and CEO of Talentr, an AI company that Newtide has acquired. Brandon Huff, Newtide’s chief product officer, was previously senior vice president of fuel and data products and president of global operations for Titan Cloud Software, Franklin, Tennessee.
The RisingTide AI agent works with customers’ current technology and uses data management and AI workflows, according to Charleston, South Carolina-based Newtide.
Rising Tide is a platform, the company told CSP. As a result, retailers can create AI agents to support any part of their business including shift scheduling, price optimization, category management and others. The only limit is the data and systems they are able to connect their agents to.
For example, it can provide insights and training for new store employees, automate manual processes like vendor invoices, enable employees to "chat with the data" instead of reading reports and understand sales, loyalty and supply trends.
It aims to solve supply, trading, logistics, procurement, accounting, merchandising and retail operations challenges by transforming organizational data into business outcomes using both traditional machine learning and generative AI.
RisingTide’s platform includes Newtide’s proprietary components Data Helm, Agent Harbor and Shipyard.
Data Helm is the foundation for data ingestion and management, according to Newtide. It captures raw data from sources like emails, documents, databases or Application Programming Interfaces. They are stored in a scalable Data Lake and transformed it into structured formats usable by AI Agents.
Agent Harbor enables the creation, training and deployment of AI agents. These agents perform tasks, generate insights and aid in decision-making.
Shipyard is the AI workflow factory that orchestrates automation. It integrates Data Helm’s data, Agent Harbor’s agents and external systems into cohesive workflows. Shipyard’s drag-and-drop editor and support for more than 300 services enable rapid workflow design, testing and deployment.
“By equipping every employee with intelligent agents and workflows, the RisingTide AI platform eliminates repetitive, mind-numbing tasks, boosting efficiency and freeing teams to focus on strategic work while delivering better service,” said Collak. “At Newtide, our ambition is to create AI solutions that elevate jobs, empower people and enable businesses to thrive in a rapidly changing world."
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