NRS Offers EMV Retrofit for Independent Retailers

Product launches in preparation for April 2021 liability shift
gas pump
Photograph: Shutterstock

NEWARK, N.J. National Retail Solutions (NRS), a point-of-sale (POS) platform for independent convenience stores, is launching the NRS EMV EZ Pump Solution, a pay-at-the-pump retrofit and payment processing service that accepts EMV (chip) payment cards.

Beginning in April 2021, major credit-card companies plan to hold gas stations liable for fraudulent purchases, chargebacks and other counterfeit transactions if they have not converted to accept chip card payments at each pump and payment point.

The NRS EMV EZ Pump Solution offers gas station operators nationwide a pump retrofit and payment processing solution that accepts EMV payments and complies with EMV standards.

New EMV-compliant gas pumps can cost $20,000 or more plus installation and associated downtime, said NRS. Retrofit kits offered by gas pump manufactures can cost $5,000 to $10,000 or more per pump.

"Independently owned gas station owners are deeply concerned by the April 2021 outdoor EMV liability deadline. Some are considering closing altogether because they cannot afford the high costs of new pumps or manufacturers' pump retrofits. Fortunately, the NRS EMV EZ Pump Solution is EMV compliant, cost-effective, entails minimal disruption and is easy to operate. Owners should fully explore all their options before they make their compliance decision. I strongly urge them to contact NRS Petro today to learn how affordable and beneficial EMV compliance can be,” said Eric Goldberg, vice president of NRS Petro, NRS' new division for fuel retailers.

The NRS EMV EZ Pump Solution also accepts contactless payments, mobile wallets, tap to pay and other options to eliminate common touch points at the pump in response to the COVID-19 pandemic.

The NRS EMV EZ Pump Solution includes NRS Pay credit-card processing to provide integrated  processing. NRS Pay also works with NRS Petro's POS terminals for retailers who want an integrated management system and loyalty program.

"NRS Petro's POS terminals and the NRS EMV EZ Pump Solution with NRS Pay operate together as an integrated system. They make EMV acceptance and payment processing more affordable and make it much easier for store owners and managers to organize their store, attract customers and increase revenue,” said Elie Y. Katz, president and CEO of NRS.

Newark, N.J.-based NRS, a subsidiary of IDT, offers a POS platform for independent c-stores, gas stations, liquor and tobacco stores nationwide. The NRS platform provides hardware with merchant software to help retailers compete, organize their business, attract customers and increase revenue. The POS includes a customer loyalty discount program, integration with NRS Pay and other credit card processing, and more. With ads on customer-facing screens, both in and out of transaction, manufacturers and advertisers can leverage the NRS platform to reach a broad, multicultural, urban consumer demographic. NRS' credit-card processing division, NRS Pay, offers card processing services that can be integrated with the POS system or used independently, in any industry.

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