From Static Segments to AI-Powered Personalization
In today’s competitive convenience and fuel retail landscape, personalization is no longer a nice-to-have—it’s a necessity. While many providers rely on static segments to deliver generic offers, PAR Retail’s Offer Intelligence campaigns are built to respond to real-time shopper behavior. These campaigns dynamically adjust based on individual purchase patterns, unlocking true 1:1 personalization that drives incremental visits, spend, and loyalty.
This case study showcases how Offer Intelligence delivers smarter, behavior-driven campaigns that outperform traditional approaches. Each example highlights how retailers are using this technology to influence wallet share, increase engagement, and deliver measurable results.
Surveys: The Engine Behind Dynamic Audiences
Offer Intelligence campaigns are powered by real-time insights captured through surveys. Unlike traditional loyalty platforms that rely on static segments or third-party data, PAR Retail enables retailers to ask meaningful questions directly within the program and instantly act on the responses.
This is a major differentiator. With surveys built into the loyalty experience, retailers can:
- Uncover wallet opportunities by asking members how much they spend across categories like fuel, foodservice, or merchandise.
- Compare stated behavior with actual transactions to identify gaps and launch personalized campaigns that drive incremental growth.
- Eliminate the need for external vendors or integrations, keeping everything within one seamless platform.
How Do Surveys Work?
Surveys can be used to understand your customers’ total spend capacity across retail verticals.
For example, if a customer reports pumping 30 gallons of fuel per month but only buys 10 gallons from you, Offer Intelligence can help you capture the remaining 20 gallons. Whether it’s understanding fuel habits, offer preferences, or product tastes, surveys turn customer feedback into campaign strategy.
Tiered Fuel Challenge: Driving Incremental Gallons Through Personalized Goals
Using Offer Intelligence, a leading convenience retailer launched a month-long challenge targeting members who were purchasing more fuel from competitors than from their own sites. These members were identified through survey responses and historical transaction data.
Each participant received a personalized goal based on their past fuel behavior. For example, a member who typically pumped 30 gallons per month but only 10 gallons with the retailer, was challenged to exceed their historical share. Upon completion, members earned loyalty points and unlocked bonus offers. The retailer witnessed:
- 80% survey response rate
- +17 WoW increase in incremental gallons per member
- 35% increase in customer fuel wallet share in one month
Offer Intelligence transforms loyalty from a static program into a dynamic growth engine. By combining real-time surveys with AI-powered personalization, retailers can move beyond generic segmentation and deliver campaigns that truly resonate.
Whether it’s driving incremental gallons, increasing wallet share, or deepening engagement, these strategies prove that smarter targeting leads to stronger results. With PAR Retail’s integrated approach, personalization isn’t just possible—it’s scalable, measurable, and built for today’s competitive landscape. Get in touch to learn more.
This post is sponsored by Par Technology