Parker’s Kitchen is launching its first retail media network (RMN) in partnership with Axonet.
The convenience-store chain has a loyalty app program called Parker’s Rewards, and this partnership will further enhance the retailer’s customer experience by introducing additional digital touchpoints with targeted offers and content, while also maximizing brand visibility and driving sales for its consumer packaged goods (CPG) suppliers, Axonet said.
“At Parker’s, we’re elevating convenience by delivering not just quality and speed, but an exceptional experience that keeps our customers coming back,” said Darrin Samaha, vice president of marketing for Parker’s Kitchen. “The new in-store media assets are a natural extension of our brand experience and loyalty program, helping us create deeper engagement for our customers and stronger value for our supplier partners.”
Samaha said partnering with Axonet will further the ability to connect with the c-store chain’s customers in more “meaningful, personalized ways—right at the point of decision.”
Patrick Raycroft, CEO and co-founder of Chicago-based Axonet, said Parker’s is committed to elevating the customer experience through its digital touchpoints. “Combined with the Parker’s Rewards program, their new RMN assets, including in-store digital signage and in-store audio, give brands powerful tools to deliver more targeted, meaningful campaigns throughout shoppers’ journeys,” he said.
- Parker's Kitchen is No. 73 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
Founded in 1976 as a one-store operation in Midway, Georgia, Parker’s Kitchen has more than 90 c-stores and is based in Savannah, Georgia. The company employs more than 1,700 team members throughout Georgia and South Carolina.
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