Parker’s Taps Intouch Insight to Manage the Customer Experience

Software sifts data into actionable next steps
Photograph: Shutterstock

SAVANNAH, Ga. -- Convenience-store retailer Parker’s will use cloud-based software LiaCX from Intouch Insight to collect operational and customer experience intelligence.

The product collects and collates data from a number of sources, including surveys, mobile checklists, mystery shopping, operational audits, social media and more. It also integrates with Salesforce, Oracle and SAP. The software uses artificial intelligence to transform the data into customer experience insights. Intouch launched LiaCX in May 2018.

“We are thrilled to expand our partnership with an industry leader like Intouch," said Jeff Bush, COO of Parker’s. "We are very impressed with LiaCX. ... The software will help us engage our front-line teams to take measurable actions at the store level that allow us to better achieve our business goals.”

In addition to offering customer experience management products, Intouch Insight also partners with CSP magazine for its annual mystery-shop issue.

“Parker’s is a technologically advanced organization with a clear dedication to excellence, and we are very happy to have them as one of our initial LiaCX partners,” said Cameron Watt, president and CEO of Intouch Insight.

Intough Insight, based in Ottawa, Ontario, offers a portfolio of customer experience management products and services. Intouch helps clients collect and centralize data from multiple customer touch points, gives actionable insights and provides clients with pathways to improve the customer experience. Founded in 1992, Intouch is used by more than 300 North American brands for its customer experience management, customer surveys, mystery shopping and more.

With headquarters in Savannah, Ga., Parker’s has 53 c-stores in southeast Georgia and South Carolina. The stores feature Parker’s Kitchen foodservice, PumpPal loyalty program and the Fueling the Community Program. Parker's is No. 128 in CSP's 2018 Top 202 ranking of c-store chains by number of company-owned retail outlets.

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