Patron Points Inc. on Thursday said it reached an agreement with Alimentation Couche-Tard, Laval, Quebec, to offer loyalty and scan data services to legacy franchisees of Circle K and Kangaroo Express.
Through this agreement, the Woodbury, Minnesota-based retail tech company will enable more than 300 franchised Circle K and Kangaroo Express locations to offer tobacco loyalty promotions, as well as participate in digital trade programs offered by leading tobacco brands.
“With Patron Points, all of our Passport point-of-sale stores are now able to participate in Altria Tier 3 and RJR digital loyalty incentive programs, allowing them to offer superior value within the tobacco category,” said Greg Dean, director of domestic and international marketing at Circle K- worldwide franchise.
With these programs Dean said there is also an “added bonus,” as these franchisees are now able to provide “unique savings” with consumer packaged goods (CPG) loyalty offerings to their customers.
“We are honored that Couche-Tard has chosen Patron Points as their tobacco loyalty program provider for these franchised stores,” said Erik Ogren, Patron Points president. “These offerings enable these locations to participate in loyalty promotions and the delivery of personalized tobacco/nicotine savings such as the Altria P+ program.”
Last month Patron Points said it has partnered with Houston-based Vroom Delivery, a digital commerce platform for convenience stores, to offer single sign-on age verification across their platforms.
With this partnership, a customer is able to age verify one time in their convenience stores mobile app and “seamlessly” order their favorite items including age restricted items like tobacco and alcohol for delivery through Vroom, Patron Points said.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.