Technology/Services

Paytronix Launches New Handoff Technology

System helps retailers manage digital ordering across multiple delivery platforms
Photograph: Shutterstock

NEWTON, Mass. — Paytronix Systems Inc. has launched its Paytronix Handoff platform, allowing retailers to manage digital ordering information across all channels. Handoff makes it easy for retailers and restaurants to publish a menu of items out to the various delivery aggregators and then manage inbound orders through a single tablet or point-of-sale (POS) system, according to the technology company.

Handoff provides convenience stores with control over how items are viewed, described and priced regardless of through which channel those items appear, including on DoorDash, Uber Eats, Postmates and GrubHub. This helps c-stores add incremental sales to each location while streamlining operations, ensuring order integrity and increasing customer satisfaction, Paytronix said.

According to data from Edison Trends, c-store online spending grew by 346% in 2020, outpacing growth in both grocery and restaurant categories. The same report notes that DoorDash is the big player in the market.

Paytronix Handoff works with most popular POS systems and leading third-party digital delivery platforms, the company said, to:

  • Eliminate the need to continually check multiple tablets for information.
  • Digitally connect third-party aggregators with internal POS systems and store operations.
  • Provide a single point of entry for all online orders as they come in.
  • Enable store-level employees to more easily manage stock digitally, thereby increasing customer satisfaction.

“The c-store market is changing rapidly with third-party delivery platforms and online-only companies focusing on 15-minute delivery of center-store items,” said Paytronix CEO Andrew Robbins. “Traditional c-stores, with great locations on major transportation routes, have an opportunity to truly own this new order-ahead and delivery ecosystem, but they need the right systems in place to make it happen. Paytronix Handoff and [Paytronix] full Order & Delivery offering, gives c-stores what they need to grab incremental sales and successfully compete against delivery-only brands.”

Based in Newton, Mass., Paytronix is a provider of software as a service (SaaS) customer experience management (CXM) solutions for restaurants and convenience stores.

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