Technology/Services

Paytronix and PDI Team Up for Digital Ordering

Integration unlocks new features for users
convenience store digital ordering
Photograph: Shutterstock

NEWTON, Mass. — Software companies Paytronix and PDI are working together to help convenience-store brands in the competitive digital-ordering marketplace. The integration between Paytronix and PDI Enterprise enables c-stores to sell their full inventory of items more easily through both first-party and third-party ordering sites.

The partnership makes it easier for c-store brands to manage digital ordering and delivery, providing the tools to track real-time inventory, maintain pricing and manage financial information for reporting and accounting. By connecting Paytronix Order and Delivery customers to the inventory and pricing information in PDI Enterprise, this integration helps retailers create a digital storefront with a store’s entire inventory, which can often include more than 4,000 SKUs.

“Our goal is to unlock the power of retailer data and enable that retailer to innovate faster, make better decisions, and evolve the definition of convenience,” said Jeff Hassman, vice president of platform product strategy and partnerships at PDI. “Launching this initiative with Paytronix opens up a whole new world for retailers to support ever-evolving consumer shopping patterns and compete with the fast delivery options that have emerged over the past few years.”

“Digital ordering not only increases sales on its own, but it’s the critical component in moving customers from pump to store, so c-stores can win in today’s hyper-competitive delivery market,” said Andrew Robbins, CEO of Paytronix. “As many brands kicked off their digital-ordering operations with food offerings, this initiative enables them to increase customer basket size by offering center-store items too.”

Features of Paytronix Order and Delivery with the PDI integration include:

  • Getting customers to what they want faster: Paytronix Order and Delivery offers search functionality, along with built-in intelligent upsell and cross-sell features.
  • Centralized order & pricing management:Paytronix Handoff enables stores to connect third-party marketplaces directly to their point-of-sale (POS).
  • Real-time inventory management: With real-time access to this inventory information, consumers will only see items that are available for purchase.
  • Financial tracking and reporting: Paytronix and PDI offer the financial reporting necessary to reconcile any differences between back-end accounting systems and third-party marketplaces.

Paytronix Order and Delivery is a provider of digital-ordering solutions for convenience stores. With Paytronix Order and Delivery, c-stores can create menus, optimize offerings, aggregate with third-party marketplaces and react to customer feedback in real time.

Based in Newton, Mass., Paytronix is a provider of software as a service (SaaS) customer experience management (CXM) solutions for restaurants and convenience stores.

More than 1,500 companies, representing more than 200,000 locations worldwide, work with Alpharetta, Ga.-based PDI. Among PDI products and services are the Fuel Rewards program and GasBuddy, two consumer brands that together represent 15 million monthly active users.

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