ALPHARETTA, Ga. — PDI, a global provider of enterprise software solutions to the convenience retail, wholesale petroleum and logistics industries, has officially launched its fuel pricing solution in North America. This is the first time operators in the United States and Canada will have access to PDI’s end-to-end pricing solution, which is already deployed in more than 50 countries, that brings together backcourt and forecourt data.
“Retailers and wholesalers now have increased visibility into the data and drivers that will allow them to optimize the price of their fuels in both B2B and retail environments. By combining real-time macroeconomic and market data, proprietary historical information and predictive analytics, executives are able to model scenarios and execute automated pricing strategies, saving time and improving profitability,” said Linnea Geiss, senior vice president of global solutions and services for PDI. “Being able to react to market conditions quickly and capitalize on margin opportunities in a dynamic environment is key to a competitive pricing program.”
In a dynamic pricing market, site managers face several challenges: hours spent collecting competitor data; manual processes, including spreadsheets; and inadequate business intelligence tools for making informed decisions. This results in reactive pricing decisions, leading to lost revenue opportunities. PDI Fuel Pricing is composed of several software components that allow operators to set specific pricing rules and optimization-based pricing strategies, as well as provide custom reports with predictive insights.
“Making the right pricing decisions takes more than information; it’s a combination of research, strategy and science,” said Ethan Walker, a solution engineer for PDI who works closely with customers to determine the best fuel pricing strategy for their business. “We provide a single source, so our customers can control how they implement pricing strategies across their network and remain competitive with real-time data.”
With its international headquarters in Alpharetta, Ga., and its U.S. headquarters in Temple, Texas, PDI works with c-store retailers and petroleum wholesale marketers worldwide with enterprise management software.