PDI Technologies, Alpharetta, Georgia, is launching a retail media network (RMN) within the GasBuddy app in partnership with Swiftly, a retail technology company based in Seattle.
The RMN will help convenience stores deliver personalized offers.
RMNs take consumer data and allow that data to be used to serve relevant ads to consumers in partnership with consumer-packaged goods (CPG) companies. These ads can exist both on- and off-site, whether it’s inside stores, on websites or via apps.
With more than 150,000 convenience stores in the United States and because most shoppers will choose a store based on its location, fragmentation presents an ongoing challenge for retailers and brand marketers that want to reach and engage with consumers, according to Swiftly.
The Swiftly Retail Media Network and GasBuddy provide a single point of entry for convenience stores and CPG brands to launch personalized and engaging deals, challenges, advertisements, loyalty programs and alcohol cashback promotions while empowering retailers and brands to overcome those fragmentation challenges.
“Shoppers go from the pump to the convenience store, and it's imperative for brands and retailers to capitalize on this high-intent part of the journey to encourage conversions and build relationships with consumers,” said Todd Gulbransen, senior vice president of consumer programs and marketing at PDI Technologies. “Our integration with Swiftly enables touchpoints across the entire customer journey. We are excited to provide GasBuddy users with a more personalized shopping experience and help CPG brands gain additional value from the combined offering.”
GasBuddy app users can earn cashback rewards with a new Receipt Scanning capability. Users simply snap a picture of their receipt, and Swiftly's technology will match purchased items with deals and challenges that rack up points that can be cashed out to a linked PayPal account or used to redeem various retail gift cards.
For brands, this enhances item recognition and provides actionable product intelligence, enabling them to execute targeted promotions with pinpoint accuracy on the Swiftly platform while optimizing marketing strategies and enhancing customer engagement and value.
“GasBuddy's highly engaged user base and Swiftly's capabilities seamlessly integrate, offering intuitive savings opportunities that drive sales at the convenience store checkout,” said Henry Kim, co-founder and CEO at Swiftly. “The Swiftly and PDI networks of brand relationships and wealth of data will help convenience store operators extend their digital reach, grow customer lifetime value and generate more revenue.”
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