Pilot Co. has updated its app, which features a new look via a redesigned, faster and more intuitive experience, the convenience-store chain said Wednesday, adding that the update is the “next phase in building a unified and consistent brand for Pilot—at the pump, in stores and online.”
The new app has a simplified and personalized interface that is easier to navigate and is designed with drivers in mind, the company said.
It features:
- A cleaner, easier-to-use experience
- More personalized features “that fit the journey”
- Faster features, rewards, offers and performance
- Improved reliability and security for peace of mind
“Every journey is better with a wingman, and the Pilot app is built to be that trusted companion,” says Kari Irons, vice president of marketing and brand at Knoxville, Tennessee-based Pilot. “Together with mobile ordering and our redesigned website, we’re connecting the dots across the entire digital experience so drivers can plan ahead, save time and enjoy more rewarding stops with Pilot.”
- Pilot Co. is No. 16on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
With the app’s reimagined driver profiles, users can now switch from a professional driver to an auto driver with the click of a button, eliminating the need for separate accounts.
“This makes it easier for guests to take advantage of the amenities, offers and rewards at every stop,” Pilot said.
The Pilot app is part of the chain’s digital offerings designed to create exceptional experiences for its customers, said the company, which recently launched a redesigned website, PilotCompany.com.
The website features a modern look and streamlined navigation that provides customers with “another fast, intuitive way to plan stops, check amenities and reserve showers and parking. Together, the website, mobile ordering and the updated Pilot app offer a consistent, connected experience to make the most of every mile,” Pilot said.
Pilot in September announced it was launching mobile ordering at its travel centers and revamping its loyalty app and website.
The mobile ordering feature at Pilot allows customers to order ahead more than 100 items, including a hot meal, snacks and truck and automotive supplies. At the time, mobile ordering was available online or through the Pilot app in select markets, with plans to expand to nearly 400 locations by the end of 2025.
Customers who order ahead receive an alert when the order is ready for pickup, allowing drivers to fuel up, fill up and get back out on their journeys, Pilot said. Customers also can earn and redeem rewards with the app—which has been rebranded from myRewards Plus to the Pilot app.
Pilot Co. is the largest operator of travel centers in North America, with more than 750 locations across 44 states and six Canadian provinces, selling about 14 billion gallons of fuel a year and about $3 billion in food and merchandise.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.