ARLINGTON, Texas -- The Pinnacle Corp. has completed the integration of its Pinnacle Loyalty software suite with non-Pinnacle point-of-sale solutions using the Conexxus Loyalty standard.
Arlington, Texas-based Pinnacle Corp., a mobile, loyalty and point-of-sale (POS) integration solutions provider for retail convenience stores, has a long history in the convenience-store space with integrated loyalty rewards and its Palm Point-of-Sale system. As loyalty has grown more vital to customer engagement, Pinnacle expanded its offerings into mobile applications for ways to extend offers and promotions to consumers via mobile-driving traffic, increasing spend and communicating with them in the most effective way possible. By further enhancing the Pinnacle Loyalty suite to include non-Palm POS, clients can integrate their rewards programs in a more diverse hardware and software environment.
“While Pinnacle offers a completely integrated POS, loyalty rewards and mobile app solution suite, we understand retailers are looking for loyalty and mobile solutions that will integrate with their existing POS platforms to optimize their hardware and software investments,” said Melissa Fox Hadley, director of product management for Pinnacle.
“Pinnacle has a long history of partnership and collaboration with Conexxus, and we are proud to be able to support the Conexxus loyalty standards to offer a loyalty suite, fully integrated with Pinnacle POS, Affiniti Mobile and now other POS systems—ensuring that retailers have the tools in hand to increase customer loyalty and drive store profits,” said Hadley.
Alexandria, Va.-based Conexxus is a nonprofit, member-driven technology organization dedicated to the development and implementation of standards, technologies innovation and advocacy for the convenience store and petroleum market. Conexxus membership collaborates on present and future industry challenges and innovations. Their work efforts improve profitability by reducing the cost of IT ownership and improving the competitiveness of their members.
“Loyalty programs are a key retailer tool in building a solid consumer brand following. Conexxus membership created its loyalty standards to help convenience retail overcome the diversity of platforms and adopt best-of-breed loyalty solutions. Pinnacle’s support of those standards shows a clear investment in the success of its customers, through adopting this standard and its continued support of Conexxus’ mission,” said Gray Taylor, executive director of Conexxus.
Pinnacle clients and industry professionals will learn more about Pinnacle’s collaboration and partnership with Conexxus at Summit 2017, the Pinnacle user conference in Arlington, Texas. Taylor will address the Conexxus loyalty standards and the most current technology trends and issues facing convenience store retailers.
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