Edit
Technology/Services

POP Goes the Preview

GSP signs sign agreement with RBG

CLEARWATER, Fla. -- GSP Marketing Technologies, a provider of point-of-purchase (POP) marketing solutions for the convenience retail industry, has inked an agreement with the Royal Buying Group Inc. (RBG), a national organization dedicated to maximizing sales and profitability of convenience store and petroleum locations, to provide affordable, customizable signs to RBG members through GSP's www.CStoreSigns.com website.

CStoreSigns.com allows independent c-store owners to customize POP in real time and to preview [image-nocss] and print their promotions from a catalog of eye catching, professional designs, created by GSP's staff of experienced artists.

GSP specializes in helping C-store marketing professionals to increase store sales by tailoring POP programs to the specific needs of each retail location. With tools such as POPManager, a web-based point-of-purchase management tool, and POPRender, the first software application to generate 100% store-specific POP placement guides, GSP enables C-store marketers' to run highly-sophisticated POP programs that remain under budget and free of store-level execution issues.

CStoreSign.com's new dynamic preview feature allows customers to enter promotional text and see changes on the fly, making it easier for c-store owners to review their sign choices before purchase.

Sharon Porter, director of business development for Hinsdale, Ill.-based RBG, said, This product will supplement our continued focus on the top-selling convenience store categories, and provide our suppliers the ability to increase the focus on their top selling brands and promotional efforts.

Want breaking news at your fingertips?

Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.

Trending

More from our partners