PriceAdvantage Integrates With GasBuddy

Partnership pursues more accurate fuel prices on Business Pages
Photograph: Shutterstock

COLORADO SPRINGS, Colo. PriceAdvantage is integrating with GasBuddy Business Pages to improve frequency and accuracy of fuel prices on GasBuddy.

This new integration ensures that consumers view the most recent and accurate fuel prices on GasBuddy by communicating a retailer's current fuel prices as often as every fifteen minutes. It puts public-facing prices in the control of the retailer, rather than have them solely rely on crowd-sourced prices.

"This integration gives fuel retailers greater control over when and which commodities they update on the GasBuddy app," said John Keller, division director of PriceAdvantage. "It provides retailers 100% accuracy between what consumers see at the pump and what they view on the internet."

GasBuddy Business Pages is a software suite for fuel brands and convenience-store owners to manage all location listings across the digital landscape, promote store sites and amenities and connect with customers. 

"GasBuddy has the largest addressable audience of fuel and convenience-store shoppers before they embark on their trip, so it's essential that your fuel prices are accurate," said Jordan Grossman, executive vice president of advertising sales for GasBuddy. "Our fuel and c-store partners will now have the power to confidently implement price changes to our platform, ensuring their prices are getting in front of drivers quickly."

The integration is an enhancement feature of PriceAdvantage Version 2020.1, as PriceAdvantage and GasBuddy are decade-long partners in the fuel marketing world.

PriceAdvantage enables customers to make fuel-pricing decisions based on their own business rules, automatically post new prices to their POS systems, fuel pumps and price signs and receive price-change confirmation in minutes. PriceAdvantage is a division of Colorado Springs, Colo.-based Skyline Products, a manufacturer of electronic price signs.

Founded in 2000, Boston-based GasBuddy allows users to locate gas stations based on fuel prices, location, ratings and reviews.

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