Technology/Services

PriceAdvantage Releases Subscription Service

Tool provides resource for market share data
gas price sign
Photograph: Shutterstock

COLORADO SPRINGS, Colo. PriceAdvantage, a fuel pricing software firm, has launched a new subscription service, Market Share Business Intelligence.

This cloud-based service provides critical market share data, including visit counts for both company stores and for the competition. Retailers can learn strategic market information, such as their market share and outlet share relative to the competition, how customer visits fluctuate by day of the week and which markets are saturated and which are under-served.

"Our customers' business decisions are becoming more data driven every year, and they have expressed a desire for reliable and accurate market share data," said Chip Stadjuhar, CEO of Skyline Products. "This new Market Share Business Intelligence offering will help retailers quickly discover how market variables, including store promotions, pricing, and seasonal trends, impact customer behavior. They can even compare site visits to those of coffee shops, quick serve restaurants, and any other place of business they would consider a competitor or a point of interest."

Market Share Business Intelligence provides competitive intelligence, site performance data and site selection information. Customers can subscribe as a standalone resource for the entire business line, use alongside their existing fuel pricing software or combine with PriceAdvantage Fuel Pricing Software. It is offered as a SaaS solution with no IT resources required.

PriceAdvantage enables customers to make fuel-pricing decisions based on their own business rules, automatically post new prices to their point-of-sale (POS) systems, fuel pumps and price signs and receive price-change confirmation in minutes. PriceAdvantage is a division of Colorado Springs, Colo.-based Skyline Products, a manufacturer of electronic price signs.

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