Quality Oil Co., a convenience-store chain with brands including Quality Mart, Quality Plus and GoGas, is revamping its loyalty program and Quality Perks mobile app.
The Winston-Salem, North Carolina-based company partnered with Paytronix to launch their suite of products across its 138 locations. This includes Paytronix loyalty and messaging integrated with a mobile app from Rovertown to help Quality Oil get closer to its customers and drive engagement, Paytronix said.
Quality Oil Co. is No. 53 on CSP's 2024 Top 202 ranking of convenience-store chains by store count.
“Paytronix gives us a refined loyalty system that we can use to reward our customers with one-to-one offers that matter to them,” said Michael Robb, vice president of marketing, Quality Oil Co. “Our goal is to increase our loyalty penetration and create even more opportunities to engage with our Quality Perks mobile app.”
The c-store chain will also use Paytronix Strategy and Analytics, which will allow Quality Oil to gather data on customer purchasing habits and create customized offers. It will allow Quality Oil to identify and segment different tiers of customers to give them personalized offers that will reward them based on their trip frequency and basket size, Paytronix said.
The Quality Perks mobile app, built on the Rovertown platform, delivers a next-generation experience and allows Quality Oil to easily manage its promotions and overall user experience, Paytronix said. The app fully integrates with Paytronix to streamline loyalty marketing and ensure age verification.
“The combination of Paytronix guest engagement and the Rovertown mobile app will enable Quality Oil to understand its customers’ buying habits and, subsequently, reach out to those customers with tailored, customized offers,” said Jeff Hoover, director of convenience store strategy at Paytronix. “With Paytronix’s automated marketing campaigns, they’ll be able to segment guests and develop targeted offerings that will help grow their market share across all locations.”
Quality Oil Co. is a family-owned business that was founded in 1929. Its portfolio includes fuel distribution, convenience stores, hospitality and real estate.
Newton, Massachusetts-based Paytronix, and Access Group company, is a cloud-based digital guest engagement platform for the hospitality industry. Its platform provides loyalty programs, online ordering, gift cards, branded mobile applications and strategic insights to more than 1,800 restaurant and c-store brands, the company said.
St. Louis-based Rovertown’s customizable platform allows retailers to build branded, design-forward apps and make self-service updates in real time.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.