QuickChek has launched a new rewards program and an app upgrade that offers customers more value and convenience, the Whitehouse Station, New Jersey-based convenience-store chain said.
The program allows consumers to earn rewards points while at the pump in New Jersey. The QuickChek app is a tool to earn points on fuel, get exclusive offers, redeem points, order ahead for in-store pickup or delivery and find a store.
In addition to points per gallon on fuel purchased in locations across New Jersey and New York, QC Rewards members will receive personalized offers, birthday recognition and the freedom to choose how to redeem the points they earn across thousands of made-to-order and grab-and-go food and beverages, as well as national branded snacks and drinks.
“While there are other brands that offer earning points on fuel purchases, QuickChek is the first in New Jersey with this type of offering—c-store with fresh, quality made-to-order food, nationally branded snacks and drinks, etc.—to include this additional value proposition” as part of its loyalty program, the company told CSP.
“QC Rewards will help our loyal consumers earn points throughout their visit, leading to a bigger payoff down the road,” said Rob Chumley, senior vice president and chief digital officer. “By changing the ease of the in-app ordering process, members will be able to save time in their quick in-and-out visits.”
Previously, members could order ahead in the app or online but were required to pay in-store, and delivery was not available on the app. The upgraded app makes paying ahead for pickup or delivery orders fast and easy, QuickChek said.
Rewards members can also experience “Free Coffee Friday” every week between Nov. 1 and Dec. 29 in addition to the $5 Breakfast Bundles and $3.99 subs available for a limited time every day.
QuickChek is owned by Murphy USA, No. 4 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by store count.
QuickChek is a wholly owned subsidiary of El Dorado, Arkansas-based Murphy USA. QuickChek operates more than 150 convenience stores including locations with fuel throughout New Jersey, New York’sHudson Valley and Long Island. Murphy USA, a leading retailer of gasoline and convenience merchandise with more than 1,700 stores located primarily in the Southwest, Southeast, Midwest and Northeast United States. The company’s network of retail gasoline and convenience stores operates in 27 states. Most Murphy USA c-stores are located in proximity to Walmart Supercenters. The company also markets gasoline and other products at standalone stores under the Murphy Express and QuickChek brands.
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