Technology/Services

RaceTrac execs detail marketing-tech collaboration

Vice President of Marketing Jamie Miller and Executive Director of Digital and Store Technology Tyler Grubbs discuss cross-department strategies at C-StoreTEC

In this episode of “At Your Convenience,” CSP Executive Editor Hannah Hammond talks to RaceTrac’s Vice President of Marketing Jamie Miller and Executive Director of Digital and Store Technology Tyler Grubbs. 

Speaking from CSP’s C-StoreTEC forum, which was held Oct. 27-29 in Plano, Texas, Miller and Grubbs shared how the marketing and technology departments collaborate. They also spoke to RaceTrac’s upgraded rewards app and how they work with the company’s various brands, from RaceTrac to Gulf Oil to Raceway to Potbelly.

  • Atlanta-based RaceTrac is No. 17 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.

“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

CBD/Hemp

Could hemp become a state-by-state market?

Why a marijuana-style marketplace may not be feasible for traditional wholesalers and retailers

Foodservice

Is your c-store considering selling chicken wings? Be aware of the unique challenges

Understanding the why, how and what to avoid is critical to making an informed decision, Richard Poye says

Company News

Brake Time Corner Market CEO Usman Bashir has been on ‘Shark Tank Pakistan’ since 2024

Bashir credits Brake Time’s larger team for convenience-store company’s rapid U.S. expansion

Trending

More from our partners