Technology/Services

RaceTrac Launches Premium Loyalty Program

Offering VIP membership free for first month to healthcare and other essential workers
RaceTrac gas station and pump
Photograph courtesy of RaceTrac Petroleum

ATLANTA — RaceTrac Petroleum Inc. is offering its new RaceTrac Rewards VIP program to healthcare and other essential workers free for their first month. Through Aug. 31, all workers recognized by the Department of Homeland Security as essential who signs up during this period will receive their first month of the RaceTrac Rewards VIP program free from their signup date.

Launched in mid-June, RaceTrac Rewards VIP is a premium add-on to RaceTrac’s loyalty program. It is a monthly fuel subscription program through which members can save 10 cents per gallon on the first 40 gallons and 3 cents per gallon thereafter each month with each fuel purchase. The subscription fee is $2.49 per month.

RaceTrac Rewards VIP members enter the phone number tied to their RaceTrac Rewards account at the pump or when paying in-store. Upon payment, members will see the fuel prices on the pump roll back. Fuel savings can also be found through the RaceTrac Rewards dashboard and new e-receipts, available online and in the app.

To become a RaceTrac Rewards member, customers download the RaceTrac mobile app or sign up online. To become a RaceTrac Rewards VIP, current RaceTrac Rewards members upgrade their membership online or in the RaceTrac mobile app.

Earlier this year, RaceTrac launched its new online ordering platform, which allows guests to select and order items from RaceTrac and pickup within 30 minutes from the “grab-and-go box” pass-through window.

With headquarters in Atlanta, family-owned RaceTrac owns more than 800 c-store locations in the South under the RaceTrac and RaceWay brands.

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