Technology/Services

RaceTrac Partners With AccuStore for Store Surveys

Data plays a role in execution of store-specific marketing plans across c-store chain’s network
RaceTrac convenience store
Photograph courtesy of RaceTrac

AccuStore has completed a structured data survey for Atlanta-based convenience-store chain RaceTrac. The survey plays a crucial role in execution of store-specific marketing plans across RaceTrac’s network of menu-forward c-stores, AccuStore said.

The goal of the customized data survey was to address issues relevant to accurate placement of RaceTrac’s marketing materials. The survey captured 500 data points per store, including data on store operations, foodservice equipment and HVAC systems.

  • RaceTrac is No. 17 on CSP’s 2024 Top 40 Update to the 2023 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2024 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.

GSP uses AccuStore to build store-specific profiles for clients. RaceTrac will leverage the store profiles in AccuStore to tailor their marketing campaigns to each store’s profiles, and in turn reduce print overages, waste and freight expenses, the Clearwater, Florida-based company said.

“The information we have gathered using the structured survey is a wonderful first step in creating simpler distribution for in-store marketing campaigns as well as reducing waste,” said Sadie Lewis, RaceTrac’s promotions and campaign strategy marketing director. “It’s important that we know where all the potential trouble spots may exist so we can create solutions to guarantee the excellent customer service we are known for. A structured survey provides us the opportunity to address any issue before it arises.”

AccuStore, a GSP company, has helped retailers for more than 45 years gain store-level intelligence to enhance operations, marketing, facilities, management, loss prevention and human resources. Its store profiling technology allows consumer-facing businesses to access real-time information about every site, the company said.

RaceTrac has more than 580 convenience stores in Alabama, Georgia, Florida, Indiana, Kentucky, Louisiana, Mississippi, South Carolina, Texas and Tennessee.

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