ATLANTA -- WEX Inc., a leading provider of corporate payment solutions, has announced that it will be the provider of the new private-label and universal fleet card for Atlanta-based RaceTrac Petroleum Inc.
WEX has signed a multi-year agreement with RaceTrac to offer a private label and co-branded universal fleet card program. The new program will include a proprietary fleet card accepted at all RaceTrac and RaceWay locations, as well as a co-branded universal card, which will be accepted at more than 90% of fuel and service locations throughout the United States.
"We are very excited to partner with RaceTrac because of its strong brand presence in the southern United States and because it continues to provide value to its guests," said Ken Janosick, senior vice president of fleet payment solutions at South Portland, Maine-based WEX. "We are thrilled to have been chosen from multiple competitors in order to create RaceTrac's new fleet card program. The opportunity to offer both private label and universal card programs adds another level of convenience for commercial customers."
WEX will work closely with RaceTrac over the next few months to create comprehensive sales and marketing programs.
"The new RaceTrac Fleet Card program is one of the ways we aim to accomplish our mission of making people's lives simpler and more enjoyable," said Karla Ahlert, vice president of finance and treasurer at RaceTrac. "The RaceTrac Fleet Card will provide our business partners and their teams the convenience of filling up at more than 600 RaceTrac and RaceWay stores while monitoring their company's vehicle related expenses. WEX is an industry leader in terms of guest service and product innovation, and we are happy to partner with them as we continue to serve as the 'convenience store of choice' for our commercial business owners and guests."
WEX is a leading provider of corporate payment solutions. From its roots in fleet card payments beginning in 1983, WEX has expanded the scope of its business into a multi-channel provider of corporate payment solutions representing more than 7.4 million cardholders and offering exceptional payment security and control across a wide spectrum of business sectors. The company's operations include WEX Bank, Fleet One, Pacific Pride, rapid! PayCard, Wright Express Australia, Wright Express New Zealand and CorporatePay Ltd., England, as well as a majority equity position in UNIK S.A., Brazil.
RaceTrac has been serving guests since 1934 and now operates more than 365 convenience store locations in Georgia, Florida, Louisiana and Texas. In January 2012, RaceTrac introduced its new 6,000 square foot store design, featuring 24 hour Swirl World frozen yogurt, fresh salads and sandwiches, up to 24 fueling stations and more than 4,000 items to satisfy the needs of its guests.