Enmarket's feedback loop
Enmarket is working with Service Management Group (SMG) to capture location-level customer feedback across its three-state network of convenience stores. The customer feedback is delivered to the smg360 platform, providing Enmarket with customer experience metrics, strategic areas of focus and location-level insights. The platform capabilities in combination with SMG’s services will help Enmarket uncover insights to improve the customer experience.
All about context
C-store chain Loop Neighborhood is working with Algonomy for customer engagement and personalization.
Algonomy will enable Loop to engage each customer in real-time with contextually relevant messages based on their behavior and transaction history. The company leverages machine learning algorithms to drive personalization across channels.
Pilot's reworked rewards
Pilot Co. has revamped its app and loyalty program, myRewards Plus. As the rewards program made for drivers, myRewards Plus will provide professional drivers, motorists and RV travelers with ways to save money and time at every fuel stop in Pilot's network.
- Pilot is No. 13 on CSP’s2021 Top 40 update to the 2020 Top 202 ranking of c-store chains by store count.
The myRewards Plus app brings together the features of the Pilot Flying J app and the company's myRewards card. Features include trip planning with navigation and location amenity filters, contactless payments and digital receipts. Professional drivers can reserve showers, book Prime Parking spaces and initiate mobile fueling from the comfort of their cabs.
CEFCO loyalty transactions up 80%
Convenience-store retailer CEFCO is working with Stuzo to launch the new CEFCO Rewards program. In the first 60 days with the new program in market, CEFCO has already gained performance improvements in a number of key areas. Most notably, the number of active rewards program members is up 243% and transactions per day are up 80%, it said.
PAR Technology Corp., a provider of restaurant software, has acquired Punchh Inc., a major loyalty and customer engagement solutions company for the convenience-store and foodservice channels, for approximately $500 million paid in cash and shares of PAR common stock to Punchh stockholders.
This acquisition makes New Hartford, N.Y.-based PAR a unified commerce cloud platform for enterprise restaurants and retailers and positions PAR to offer integrated point-of-sale, back-office, payment and customer engagement solutions across channels.