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Technology/Services

Rose Oil Stores Install New Phone System

Carolina Digital Phone connects headquarters and units
Photograph: Shutterstock

HENDERSON, N.C. — Rose Oil Co. has installed a multi-location hosted Voice over Internet Protocol (VoIP) phone system through Carolina Digital Phone.

Rose Oil owns a chain of  Shell Food Mart convenience stores in North Carolina. The company also operates a fuel division that sells and delivers fuel products to other commercial businesses and farmers.

To date, Carolina Digital Phone has installed its hosted VoIP phone system in Rose Oil’s corporate headquarters and administrative offices in Henderson, N.C., and in approximately 25 of its Shell Food Mart locations. Installations in about 25 more of its Shell Food Mart locations are scheduled to be completed by spring 2020.

“The hosted phone system installed by Carolina Digital Phone has helped us in so many ways, both in our administrative offices and in our convenience stores located throughout the region. Their customer service and quick response is a plus and a rarity,” said Morgan Watkins, executive administrator for Rose Oil.

“Partnering with Rose Oil Co. has been very positive. We are pleased that Morgan and her team know that they can count on us to answer questions and provide guidance every step of the way. We look forward to supporting this great relationship for many years to come,” said Joan Wilkerson, major account executive for Carolina Digital Phone.

Greensboro, N.C.-based Carolina Digital Phone’s offerings include a full turnkey setup, including dial tone and VoIP phones with automated call answering and routing solutions that work with existing landlines, smartphones or digital phone devices.

Rose Oil Co., with headquarters in Henderson, N.C., operates about 40 c-stores. It is No. 162 in CSP’s 2019 Top 202 ranking of c-store chains by number of retail outlets.

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