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Technology/Services

Rutter’s Launches Updated Rewards App

New features include fuel discounts and VIP offers
Rutter's
Photograph: Shutterstock

YORK, Pa. Rutter’s has rolled out its new custom mobile app. Partnering with Paytronix, Rutter’s 2.0 app will give customers more personalization, such as connecting to their Facebook profile picture, unique offers and the ability to go without a loyalty card.

Rutter’s Rewards gives customers the ability to earn cents off on fuel with in-store purchases, in addition to an everyday 3 cents off fuel purchases. Rewards Members will be able to view their fuel rewards, monthly promotions and special “VIP only” offers, as well as search for store fuel prices and amenities. Rutter’s is also giving a one-time bonus of 10 cents off per gallon to anyone who downloads the app and signs in.

More than 10 years ago, Rutter’s was the first convenience-store chain to launch a mobile app when it partnered with GasBuddy to develop the OpenStore platform. Today, Paytronix offers Rutter’s the ability to develop a custom app and fully integrate the Rutter’s Rewards program.

“Being first in the convenience-store industry to have a mobile app is something our company is very proud to tout,” said Chris Hartman, Rutter’s director of fuels, forecourt and advertising. “Now, as we move to Rutter’s 2.0 app, we’re thrilled to have an engaged partner in Paytronix. The new capabilities will not only improve the current Rutter’s Rewards experience but will continue do so as technology innovation becomes available in the future.”

York, Pa.-based CHR Corp., doing business as Rutter's, has 76 locations in Pennsylvania, Maryland and West Virginia. The company is No. 96 on CSP's2019 Top 202 ranking of the largest c-store chains in the United States.

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